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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales Strategy & Value Proposition | 25% | - Pricing, packaging and financing options - Articulating business value and ROI - Identifying qualified opportunities - Overcoming common objections |
| Solution Mapping & Competitive Positioning | 20% | - Competitive differentiation - Matching solutions to customer needs - Upsell and expand scenarios |
| Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Value of analytics for midmarket organizations - Key customer pain points in midmarket |
| IBM Business Analytics Midmarket Portfolio | 35% | - IBM Cognos Insight features and use cases - IBM SPSS for midmarket applications - IBM Cognos Express family overview - Positioning and differentiators |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
- A. What is their role in the project
- B. What products do they prefer
- C. How does the project impact their jobs
- D. What is their role and individual agenda
Correct Answer: A 🗳️
What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?
- A. 100
- B. 150
- C. 50
- D. No limit
Correct Answer: B 🗳️
How many IBM sales stages are there?
- A. There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
- B. There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
- C. There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
- D. There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
Correct Answer: A 🗳️
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During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
- A. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
- B. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
- C. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
- D. What happens when you need to combine information from multiple data sources to produce business reports?
Correct Answer: C 🗳️
An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?
- A. IBM Cognos Disclosure Management Express
- B. IBM Cognos Express
- C. IBM SPSS Statistics
- D. IBM Cognos Controller Express
Correct Answer: B 🗳️



