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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Search Advertising | 20-30% | - Performance Optimization - Bidding and Budgeting - Ad Creation - Keyword Matching |
| Measurement and Reporting | 20-30% | - Google Analytics Integration - Conversion Tracking - Reporting Tools - Campaign Performance Analysis - Data Interpretation |
| Optimization | 15-20% | - Performance Diagnosis - Bid Strategy Adjustments - Budget Optimization - A/B Testing |
| Display Advertising | 15-25% | - Audience Targeting - Display Network Strategy - Ad Formats - Bidding Strategies |
| Video Advertising | 15-20% | - Bidding and Targeting - YouTube Strategy - Video Ad Formats |
Google Reporting and Analysis Exam Practice Test Sample Questions:
You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match?
- A. The head match means that the URL of the page visited must exactly match what you enter for the Goal URL.
- B. The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will still be counted.
- C. The head match means that the URL of the page visited can match any directory within your parent URL.
- D. The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will only be count at 50 percent.
Correct Answer: B 🗳️
Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?
- A. Kenny should wait for at least 24 hours before expecting to see the statistics generated.
- B. Kenny won't see the statistics on the client's site because he's also using Google AdWords.
- C. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
- D. The client's site probably hasn't had any visitors yet
Correct Answer: A 🗳️
You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?
- A. Excluding traffic from domains
- B. User logins
- C. Excluding trading from a specific IP address
- D. Traffic to a subdirectory
Correct Answer: B 🗳️
You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?
- A. Object viewers
- B. Guest users
- C. Read only users
- D. View reports only users
Correct Answer: D 🗳️
You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriate for your web page "contact us" if you wanted to track statistics?
- A. Leads
- B. Other
- C. View of a key page
- D. Sign-ups
Correct Answer: A 🗳️
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