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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Formats and Creation | 20% | - Ad creative best practices - Responsive Display Ads - Uploaded image and HTML5 ads - Compliance and policies |
| Introduction to Google Display Network | 15% | - Campaign objectives and use cases - Reach and scale across platforms - Core concepts and benefits |
| Targeting and Audience Solutions | 25% | - Demographic and geographic targeting - Remarketing and similar audiences - Audience targeting methods - Contextual and placement targeting |
| Measurement and Optimization | 20% | - Key metrics and reporting - Identifying and resolving issues - Conversion tracking - Optimization techniques |
| Bidding and Budget Management | 20% | - Manual bidding options - ROI and performance goals - Automated bidding strategies - Budget allocation and pacing |
Google Display Exam Practice Test Sample Questions:
Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?
- A. Yes, Google AdWords can use in-stream video ads in online games.
- B. No, video ads can only be inserted into videos.
- C. No, Google AdWords and YouTube do not address video games.
- D. Yes, Google AdWords can include click to play ads through the Google Gadgets.
Correct Answer: A 🗳️
Which of the following is one of the reserved media placements available on YouTube?
- A. Display ad builder
- B. Partner Watch Pages
- C. AdWords Auction
- D. Play rate
Correct Answer: B 🗳️
Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?
- A. 10-15 days
- B. 14-21 days
- C. 28-31 days
- D. 5-6 days
Correct Answer: B 🗳️
You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?
- A. 10 seconds
- B. 10 minutes
- C. 30 seconds
- D. 60 seconds
Correct Answer: C 🗳️
Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
- A. Robert's ad may be paused by Google because there's an abundance of keywords.
- B. Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
- C. Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
- D. Robert will generate more sales.
Correct Answer: B 🗳️
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