[2021] Use Valid C_C4H260_01 Exam - Actual Exam Question & Answer
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C_C4H260_01 Exam Certification Details:
| Level: | Associate |
| Exam: | 80 questions |
| Cut Score: | 59% |
| Languages: | English |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Duration: | 180 mins |
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
NEW QUESTION 45
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - B. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions - C. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
- D. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category
Answer: B
NEW QUESTION 46
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.
- A. Unique Click Through Rate
- B. Sent Messages
- C. Hard Bounces
- D. Rate of Opened Messages
Answer: B,D
NEW QUESTION 47
You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
- A. Campaign Execution Blacklist Sender Profiles
- B. Maintain Certificate Trust List Content Studio
- C. Campaign Execution Whitelist Sender Profiles
- D. User Lists Campaign Execution Whitelist
Answer: C
NEW QUESTION 48
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Set up a communication medium for each source system.
- B. Make sure the source system is sending the Validation Status attribute.
- C. Configure the priority for each origin of contact ID.
- D. Load the more reliable data sources before other ones.
Answer: A
NEW QUESTION 49
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute as a Key Figure Dimension.
- B. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
- C. Enable the region attribute in the Target Group Configuration app.
- D. Enable the region attribute in the Segmentation Profile app.
Answer: B
NEW QUESTION 50
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
- A. Sales order interactions
- B. Product categories
- C. Product master data
- D. Items of interest
Answer: A,B
NEW QUESTION 51
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Manage interest
- B. User interface adaption
- C. User lists
- D. Map free text
Answer: D
NEW QUESTION 52
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. LINE messages
- B. Push notifications
- C. Landing pages
- D. E-mails
- E. Forms
Answer: C,D,E
NEW QUESTION 53
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. E-mail template
- B. Campaign
- C. Target group
- D. Marketing plan
- E. Segmentation models
Answer: A,B,D
NEW QUESTION 54
Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.
- A. A trigger-based campaign cannot be associated with a live target group.
- B. A multi-channel campaign cannot be associated with a dynamic target group.
- C. A trigger-based campaign cannot be associated with a dynamic target group.
- D. A trigger-based campaign cannot be associated with a static target group.
Answer: B,C
NEW QUESTION 55
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.
- A. Data Load Monitor
- B. Application Log
- C. Import Monitor
- D. Browse Contact Data
Answer: B
NEW QUESTION 56
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Segmentation profiles
- B. Key mapping of segmentation objects
- C. Segmentation objects and attributes
- D. Data sources
Answer: A
NEW QUESTION 57
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By allocating budget for marketing activities and plan budgets
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By grouping marketing objects, such as programs and campaigns
Answer: A,C
NEW QUESTION 58
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. An internal order
- B. A project
- C. A budget plan
- D. A work breakdown structure (WBS) element
Answer: A,D
NEW QUESTION 59
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Description
- B. Key identifier field
- C. Contact ID
- D. Start, End date
- E. Origin
Answer: D,E
NEW QUESTION 60
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Load interactions before creating the respective contacts.
- B. Use standard interaction types where possible.
- C. Load master data and transactional data in one package for a given API.
- D. Use the same interaction types for the same events.
Answer: A,C
NEW QUESTION 61
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Change the attribute label directly in the Segmentation Models app.
- B. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
- C. Change the attribute label in the Manage Your Solution app.
- D. Choose the relevant data source for the segmentation object and add the desired attribute label.
Answer: D
NEW QUESTION 62
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. Trigger-based Campaign
- B. Multichannel Campaign
- C. External Campaign
- D. E-mail Campaign
Answer: B
NEW QUESTION 63
Why would you enable the persistence of the predictive model?
- A. To save the score in profiles and use it in segmentation.
- B. To reuse the predictive model in another scenario.
- C. To save results for a certain time.
- D. To indicate the quality of the model fit.
Answer: B
NEW QUESTION 64
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Systems
- C. SAP Cloud Platform Extensions
- D. Communication Categories and Limits
- E. Communication Users
Answer: B,D
NEW QUESTION 65
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Create and assign interaction channel
- B. Assign an interaction type to communication medium
- C. Assign media type
- D. Create interaction type
- E. Create interaction reason
Answer: A,B,D
NEW QUESTION 66
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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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