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DMI PDSM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Paid Search (PPC) | 30% | - Google Ads & Bing Ads platform - Campaign optimization and management - Fundamentals of paid search - Campaign creation, bidding and targeting - Ad copy, extensions and quality score |
| Topic 2: Search Engine Optimization (SEO) | 40% | - Technical SEO and site structure - Content optimization for search - On-page optimization - Off-page optimization & link building - Keyword research and analysis |
| Topic 3: Search Strategy & Planning | 8% | - Building integrated search strategies - Budgeting and forecasting - Future trends and algorithm updates |
| Topic 4: Introduction to Search Marketing | 10% | - Search ecosystem and evolution - Role of SEO and PPC in digital strategy |
| Topic 5: Search Analytics & Measurement | 12% | - Conversion analysis and ROI calculation - Google Analytics 4 & Search Console - KPI tracking and reporting |



