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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Search Engine Marketing (SEM) & PPC | 15% | - Display & video advertising - Paid search fundamentals - Google Ads campaign setup & management - Bidding strategies & quality score |
| Emerging Channels & E-Commerce | 5% | - AI & marketing technology - E-commerce & social commerce - Mobile marketing & optimization |
| Email Marketing & Automation | 10% | - Marketing automation workflows - List building & segmentation - Campaign design & personalization - Deliverability & performance metrics |
| Social Media Marketing | 15% | - Community management & engagement - Social listening & analytics - Platform-specific strategies - Social advertising & influencer marketing |
| Digital Marketing Strategy & Planning | 20% | - Digital marketing landscape and trends - Data-driven strategy development - Legal compliance, privacy & ethics - Customer journey & audience insights |
| Content Marketing | 15% | - Measuring content performance - Content distribution & promotion - Content strategy & planning - Storytelling & audience engagement |
| Digital Analytics & Measurement | 12% | - Reporting & data-driven decision making - Conversion optimization & testing - KPIs, ROI & attribution modeling - Google Analytics 4 implementation |
| Search Engine Optimization (SEO) | 18% | - On-page & off-page optimization - Local & international SEO - Technical SEO & site structure - Keyword research & content optimization |



