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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Standard reports and analytics - Basic automation and triggered sends - Email performance metrics |
| Topic 2: Subscriber and Data Management | 26% | - Lists and Data Extensions - Importing and maintaining subscriber data - Segmentation and filtering - Subscriber key and sendable data |
| Topic 3: Email Delivery and Testing | 15% | - Sender authentication and deliverability - A/B testing options - Preview and test sends - Send classifications and sender profiles |
| Topic 4: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Email Studio and application roles - Legal and compliance requirements |
| Topic 5: Email Creation and Design | 26% | - Content Builder usage - Accessibility and rendering - Personalization and dynamic content - Email templates and best practices |
Salesforce Email Essentials (EEB101) Sample Questions:
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Journey Builder Fire Event Entry Source
- B. Automation Studio File Drop Starting Source
- C. Automation Studio Schedule Starting Source
- D. Journey Builder Import Activity Entry Source
Correct Answer: B π³οΈ
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
- A. Exclusion Script
- B. Suppression List
- C. Domain Exclusion List
- D. Exclusion List
Correct Answer: B π³οΈ
What are the ways that data can be imported into the marketing cloud? (Choose 3)
- A. Import Wizard
- B. Query Activity
- C. Import Activity
- D. API
Correct Answer: A,C,D π³οΈ
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers
- A. Text a link to the report.
- B. Save the report as a Snapshot.
- C. Email the report.
- D. Save the report to an FTP folder.
- E. Notify the manager with a pop-up.
Correct Answer: B,C,D π³οΈ
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
- A. List unsubscribe
- B. Profile attributes
- C. Suppression lists
- D. Publication lists
Correct Answer: D π³οΈ
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