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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
A) $ {FIRST_NAME}
B) {FIRST_NAME}
C) {FIRST_NAME} $
D) $FIRST_NAME
2. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)
A) Recipient deletes a promotional email from the inbox.
B) Recipient selects a Reply-to unsubscribe in a promotional email.
C) Recipient inbox is full, so the promotional email is rejected by the server.
D) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
E) Recipient registers a SPAM complaint for an email.
3. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
A) Oracle must generate a public/private key pair for the client to establish the secure connection.
B) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
C) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
D) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
4. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
A) Select Workbook > Test.
B) Click the Version Test button.
C) Click the Preview button, which has the eye icon on it.
D) Click the Render button.
5. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
A) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,E | Question # 3 Answer: A,B | Question # 4 Answer: C | Question # 5 Answer: A |



