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IBM P8010-804 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Configuration and Management | 30% | - Workflow and process automation - Creating and managing campaigns - Personalization and content delivery - Audience segmentation and targeting |
| Topic 2: IBM Campaign Fundamentals | 20% | - Architecture and components - Installation and deployment - System requirements and environment setup |
| Topic 3: Integration and Data Management | 15% | - Data quality and governance - Database and data source connectivity - Integration with IBM Interact and Marketing Operations |
| Topic 4: Cross-Channel Marketing Concepts | 25% | - Customer journey mapping - Multi-channel campaign design - Channel integration and data flow |
| Topic 5: Monitoring, Troubleshooting and Optimization | 10% | - Issue diagnosis and resolution - Performance monitoring and logging - Campaign analytics and optimization |



