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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Account Send Summary Report
B) Campaign Email Tracking Report
C) Email Send Report
D) Email Performance Over Time Report

2. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
B) The user Is getting deleted from the AN Subscribers list
C) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
D) Data in data extensions corresponding to the customer

3. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Data retention settings were incorrect in the data extension.
B) The data extension was not configured as sendable.
C) The email address in All Subscribers is prioritized.
D) Contact Builder was not configured properly.

4. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A) Synchronized contacts are only counted after sending
B) Only active email subscriber is counted.
C) Mobile subscribers are not counted as contacts.
D) There are overlapping contacts in each of the channel

5. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Importing data into contacts using the Data Loader
B) Creating users and assigning roles which meet their job functions
C) Building the data structure used to store audience information
D) Creating a SMS message and sending a mobile campaign
E) Classifying sends and defining parameters for email sends

Solutions: