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Microsoft MB2-720 Valid Braindumps - Functional Application in Microsoft Dynamics Marketing

MB2-720
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Sep 07, 2026
  • Q & A: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics, Reporting and Integration10%- Analyze campaign performance
- Generate marketing reports and dashboards
- Integrate with Dynamics CRM
Topic 2: Configure and Manage Core Dynamics Marketing25%- User roles and security
- Marketing calendar and workspace
- System navigation and settings
Topic 3: Event Management and Budgeting15%- Track marketing budgets and expenses
- Set up and manage events/webinars
- Manage media plans and rate cards
Topic 4: Create and Execute Marketing Campaigns25%- Automate workflows and customer journeys
- Manage email marketing and templates
- Design multi-channel campaigns
Topic 5: Manage Marketing Contacts, Leads and Segments25%- Create and manage contacts and leads
- Lead scoring and qualification
- Build static and dynamic segments

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question #1

Which action posts an expense to the associated general ledger account in Microsoft Dynamics Marketing?

  • A. submitting a purchase order
  • B. printing a check
  • C. submitting an estimate
  • D. submitting an expense
Answer: C
Question #2

You create an event and the associated event registration items in Microsoft Dynamics Marketing.
When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
Why is the quantity unavailable?

  • A. The maximum registration for the item has been met.
  • B. The item registration does not require the submission of the attendee's name.
  • C. The item registration requires the submission of the attendee's name.
  • D. Registration is not available for the item.
Answer: D
Question #3

You are planning an event that will be held in Auditorium A of a local conference center.
How should you record the event location information in Microsoft Dynamics Marketing?

  • A. Create a Venue record for Auditorium A and a Facility record for the conference center.
  • B. Create a Facility record for Auditorium A and a Venue record for the conference center.
  • C. Create individual Venue records for Auditorium A and the conference center.
  • D. Create individual Facility records for Auditorium A and the conference center.
Answer: B
Question #4

What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

  • A. Staff
  • B. Vendor
  • C. Lead
  • D. Visitor
Answer: A,C
Question #5

You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?

  • A. to each approver in the specified order until one approver rejects the request
  • B. to all approvers in the specified order regardless of the responses
  • C. to all approvers at the same time
  • D. to each approver in the specified order until one approver approves the request
Answer: D

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