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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 2: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 3: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 4: Data Management and Identity | 18% | - Identity Resolution
|
| Topic 5: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 6: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 7: Campaigns and Experiences | 22% | - Mobile Experiences
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Goal comparison report
- B. Referring sources report
- C. Goal completion report
- D. Visitor behaviour report
Correct Answer: A 🗳️
What are two types that real time interaction management helps marketers to personalize the customer
- A. Orchestration
- B. Data Aggregation
- C. Next best Action
- D. Data Storage
Correct Answer: A,C 🗳️
What can you learn from segment compare on the segment detail tab?
- A. To understand view time purchases attributes revenue by category
- B. To compare users, engagement activity and other actions across segments displayed
- C. To view individual users that are part of the segment
- D. To understand what campaign use the segment for targeting
Correct Answer: B 🗳️
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?
- A. Catalog
- B. Dimensions
- C. Directory
- D. Channel
Correct Answer: B 🗳️
In the user interface what is the visual representation of the data about a single visitorincluding preference?
- A. Single source of truth
- B. Unified view of customer
- C. unified customer profile
- D. Single view of customer
Correct Answer: C 🗳️
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