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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Topic 2: Creating and Managing Content | - HTML Code and Responsive Design - Document and Email Creation |
| Topic 3: Programs | - Program Design and Publishing - Program Analysis and Testing |
| Topic 4: Integration: Interact Connect | - Contact Event Data Exports - Data Gateway Setup - Connect Jobs Configuration |
| Topic 5: Initial Configuration / Deliverability | - Domain Branding and Delegation - Conversion Tracking and Subscription Management - Bounce Processing and Spam Handling - IP Warm-Up and Suppression Settings |
| Topic 6: Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
| Topic 7: Campaigns / Forms | - Forms Management - Campaign Setup and Testing - Personalization and Dynamic Content |
| Topic 8: Multi-Channel Campaigns | - SMS Campaigns - Rapid Retargeter Display Campaigns |
| Topic 9: Partner Integrations | - Responsys Integration with Technology Partners |
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